"This settlement makes it clear that companies must be transparent in how they track customers and abide by state and federal privacy laws." Arizona filed a similar case against Google and settled it for $85 million in October 2022. Texas, Indiana, Washington State and the District of Columbia sued Google in January over what they called deceptive location-tracking practices that invade users’ privacy. A consumer's location is key to helping an advertiser cut through the digital clutter to make the ad more relevant and grab the consumer's attention. Writing by Diane Bartz and Alexandra Alper; Editing by Anna Driver and Aurora EllisOur Standards: The Thomson Reuters Trust Principles.

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